Partnerships
A Proven Track Record of Success
The purpose of the AMS Direct Partnerships division is to make the direct marketing expertise and resources of AMS Direct available to select partners.
The AMS Direct Partnerships division has the knowledge, experience and resources to develop and manage direct marketing campaigns at a national level. We also have the underlying infrastructure and resources to process and manage the high volume customer activity resulting from the success of such campaigns.
Unique to AMS Direct is our approach of taking a vested interest in each product we market. The result is a strong commitment to success and an assurance of quality and customer satisfaction.
The AMS Direct Partnerships division has a proven track record in the following key areas:
Campaign Development and Management
Our sales, marketing and media teams have the joint expertise to develop marketing campaigns capable of acquiring large numbers of new customers at an efficient acquisition cost per customer.
We have an extensive testing database and strong systems and controls that allow us to maintain total control of all advertising campaigns. Our order attribution capabilities ensure that we can measure the performance of every advertising dollar spent.
Customer Acquisition
We are experienced in efficiently acquiring customers marketing via multiple customer acquisition channels:
- Long-from television
- Short-form DRTV
- Ecommerce
- Radio
- Direct mail
Inquiry Conversion
We are experienced at converting customer inquiries into orders through the skilled use of:
- Inbound telemarketing
- Outbound telemarketing
- Ecommerce
- Direct mail
AMS Direct Media
The AMS Direct Media team couples in-depth industry knowledge with sound media execution for our clients. We specialize in long-form (infomercial) television with additional capabilities in direct response short-form television, radio, web, print, and direct mail, establishing us as a strong leader in today's Direct Marketing Media Industry.
Call Centers
In addition to our own state-of-the art inbound and outbound call centers, we are integrated with, and utilize, a far-reaching network of vendor call centers.
This unique structure enables us to efficiently process virtually any volume of inbound or outbound calls.
Additionally, we own over 5,000 unique toll free telephone numbers enabling us to track media expenditures and route calls to virtually any call center.
Product Development and Marketing Resources
With powerful internal product development and marketing resources, the AMS Direct Partnerships division is structured to assist select partners to rapidly develop successful products, advertisements, and marketing campaigns to achieve rapid penetration of a market with new or existing products.
